What Will Free Tips Be Like In 100 Years?
Why We Love Keywords Placement?
Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.
Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.
Consider keyword density
In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content. So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.
Content should sound natural
Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.
How much is too much?
But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.
When is keyword placement most effective?
Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.
That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.
Quick Tips About How To Get Traffic From Youtube?
If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.
YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page. Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.
But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:
Make your profile interesting
YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.
Promote your videos
You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.
Use your keyword in the title of your videos
People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense. And don’t forget to put them in the tags either.
Know when to post your videos
On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.
There’s approximately an hour of video being uploaded to YouTube every second. This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.
How Few Interactive Elements Are Generating Traffic?
Internet marketing is getting more and more competitive and you have to find ways to stand out from the crowd if you want to generate more traffic. These days visitors are not satisfied with just coming to your site and reading your texts. They also want to be able to interact with you and others. So if you want to drive more traffic to your site and ensure they keep returning as well, here’s what you should do. You need to give them something that will involve them directly with your site. You can do this by adding interactive elements to your website.
Interactive elements are those strategies you use to get your visitors to interact with you and or among themselves that will generate enough interest to keep them coming back to your site again and again.
Here are some examples of interactive elements and how they can benefit you in getting repeat visitors:
You can allow your website users to submit tips, articles or jokes. This is like having guest bloggers and is a great way to get fresh content for your site. Simply create a form on your home page with a link to a page where users can submit their own content. You will then include these submissions on your site once they have been approved. Now, you have two choices here. You could allow the submissions to be used any place else other than on your site. This means you use them for free and retain no rights to them. Or you could consider paying a small fee and keeping all the rights. Get some advice from a lawyer for this option though.
Add social sites
Do you know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither. Basically people like to interact with each other and you should take advantage of this. By adding these social sites to your website you have access to an extremely large group of traffic and potential buyers. Treat them right and you can get them to talk about you and your offerings. On the internet, positive word of mouth publicity is really important.
Polls and surveys
Have you ever noticed that controversial topics seem to get a lot of attention? How many times did you read something for that very reason? You want to generate interest with your interactive elements which will increase traffic. So place controversial polls and surveys on your site. You have to find a balance though as they should be in good taste. If you don’t want to make them controversial you should at least make them thought-provoking. Provide results instantly that show how other users have voted. Some web hosts offer this feature in even their most basic packages, just in case you don’t know what to do. And all you need to do is fill in the questions.
Just so you’ll do it instead of only thinking about it, having an interactive site gives you more credibility. When you create relationships with your users it builds their confidence and you in turn build more traffic. Because, more potential exist for them to buy from you and stay with you.
What Are The Common Reasons Where SEO Strategies Fail?
The practice of Search Engine Optimization (SEO) is feared by some internet marketers as it is seen to be an intricate process and usually yields very little results. SEO companies will also intimidate you with this type of thinking because they want your business. This may or may not be your experience as an internet marketer. However one thing is true, as much as Search Engine Optimization strategies work, there are as many failures. If you intend to be successful at your SEO strategies you need to know why they fail.
Here are some reasons for SEO strategy failure:
If you’ve been on the internet for any length of time and working on your SEO strategies, you would have come across the statement that content is king. But it’s not just that content is king, quality content is king. So if you’re overusing keywords in poor quality content that’s a surefire way to get your site banned by the search engines, not to mention it’s a good way to turn off your customers. They are looking for useful information not junk and if you can provide that then, you have half the SEO battle won. Currently according to SEO rules, your keyword density shouldn’t exceed 3-4% of your total content. Some people prefer to play it safe and not go past 3%.
SEO can’t revive a dying business
You shouldn’t waste your time on SEO strategies if your business is dying. If it can’t pay its debts, is unable to perform its day to day functions and is facing bankruptcy or other issues, then all SEO efforts employed at this stage will be futile. Your efforts will be better spent concentrated on other things, maybe doing market research to start a new business.
Reputation management issues
Word of mouth is still a powerful advertising tool today as it was way back then. It’s no different on the internet either maybe it’s even more so. With all the social sites and forums around, customers have instant access to voice their discontent. Personally I don’t buy a product without doing extensive research on the seller. If customers are dissatisfied with your company others are going to hear about it. Complaints and negative reviews can hurt your business. If your business has more links for negative reviews and reports than for its SEO links, the search engines will pay more attention to those links. Then even with best SEO strategy, your business could still decrease in rankings and possibly come off the page in the search engines.
Failure to include SEO strategies in website changes
Let’s say you embarked on an SEO campaign, to build links for example. During the process you make changes to the site to accommodate the campaign, but you failed to use the SEO strategies in the new changes. Bad move! Your site could have a significant decrease in page ranking which could lead to a reduction in website traffic. So what’s the lesson from this point? Always remember to include search engine optimization strategies when updating your websites.
It’s not always easy to pinpoint why SEO strategies fail. Every marketer wants their SEO efforts to be successful. One of the ways to ensure success is to avoid making the same mistakes of others by learning from theirs. So if you’re going to know what works it’s imperative that you have an understanding of why SEO fails.
Best 5 Off-Site Optimization Strategies
Good Search Engine Optimization (SEO) involves both on-site and off-site strategies. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. However for this article I will be looking at off-site optimization strategies. As the name suggests, off-site optimization is employing procedures off your website itself that relates to how the site is linked to external pages. A link that points back to your site is known as a backlink.
Some procedures of off-site optimization include the following:
Post your site on web directories
Submission of sites to web directories is an old off-site SEO strategy geared at obtaining more backlinks. Submissions have to be done manually and based on my own experience it’s a tedious and time consuming job so, if you can outsource this function I suggest you do so. With all the recent updates by Google to their algorithms this optimization strategy has lost some of its importance. But it’s still considered a good method of improving your page rank. You should bear in mind though that you need to post only to high ranking and reputable directories. Be careful of less popular and possibly blacklisted sites, they can actually hurt your business.
Creating videos about your business and or products and then posting them on video sites is a great way to help with your off-site optimization strategies. You should then embed the code on your own site. Video sites like Youtube are seen as an authority site and will provide you with high quality backlinks. Another advantage from this optimization strategy is getting even more traffic if your video becomes popular.
Social Media: Facebook
Did you know that the Social Media can be a form of Off-site SEO? Bet you didn’t. Links from Facebook won’t carry much weight where Google is concerned but with proper use of Facebook you can attract tons of visitors to your websites. You can do this by creating Facebook Fanpages, Groups, and Events.
Don’t waste your time on reciprocal linking
Reciprocal linking is basically you linking to someone’s site and then having them link back to yours. It’s actually an old SEO strategy of trading backlinks which is seen to be ineffective these days as it’s rather time consuming and doesn’t produce the desired results. So it’s not recommended as it can actually do more harm than good to your off-site optimization strategies. What you want to do instead is concentrate your energies on getting links from relevant sources where you can chase the links.
Perfecting your techniques
You need to stay on top of your SEO game to get the most from your off-site optimization strategies. How do you do this? By always, always, questioning yourself and your methods. You should test different methods and try new things. If there’s something you can’t figure out take the time to do some research and learn all you can about the area. That’s one of the purposes of the internet, to teach you.
Off-site optimization strategies are extremely important and shouldn’t be underestimated. It takes constant vigilance to be successful at your optimization strategies and the results you desire won’t come overnight. But if done right, you will get that high page ranking and the traffic will come, making a huge difference to your pocket.